FFC Supports The Mission Of The Children’s Food And Beverage Advertising Initiative
July 23, 2014FFC has joined with investment groups around the world to urge companies that market food and beverage choices to children to join the Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative. This voluntary self-regulation program encourages food, beverage, restaurant, media, and retail companies to do their part in combating the childhood obesity epidemic by developing and promoting healthier food and beverage options.
Rates of childhood obesity have skyrocketed over the last three decades. FFC believes that companies that provide food and beverage options to children have a social responsibility to consider the developmental vulnerabilities of children when developing and marketing their products. Advertising unhealthy food and drink opportunities to children exposes companies to unnecessary reputational risk, the threat of increased government regulation, and higher costs. Fortunately, the Children’s Food and Beverage Advertising Initiative offers companies the opportunity to take advantage of new and profitable consumer trends. Sales of healthier packaged foods increased by 6% annually from 2002-2008. Foods categorized as “better-for-you” or BFY, account for 70% of the sales growth within the packaged foods industry. FFC believes that advertising healthier food and beverage choices to children is the right thing to do. Joining the Children’s Food and Beverage
Advertising Initiative, is a good initial step in food and beverage companies doing their part in combatting the childhood obesity epidemic while embracing consumers’ shift towards healthier food and beverage options.
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